Alright, by now you’ve heard something about this no sugar deal in February, so we wanted to give you the lowdown. Below you’ll find the why, what, when and how. Join us for this 29 day sugar fast!


It’s in everything and it has ZERO nutritional value. It’s been linked to many serious health conditions: obesity, diabetes, heart disease, breast cancer, Alzheimers, dementia, and more. The problem is it has no real short-term side effects other than hyper-activity and an eventual crash, AND it taste good. So we eat it not thinking much about it other than not going too crazy on it for the sake of our waistlines, BUT because food manufacturers put it in everything now (better sales) we’re essentially in a state of constant sugar consumption.

In the best case scenarios it’s a low level consumption but overtime it starts adding up and then in our older years we end up with one of the above mentioned illnesses and we blame it on “just getting old.” For instance, my grandfather who just turned 85 was also diagnosed 2 years ago with type 2 diabetes. We have no history of it running in our family but this is how those things that “run in your family” begin. There has to be a patient zero, and as long as I can remember he’s eaten a bowl of ice cream every night. He was also born and raised in the south where bread at every meal was the norm and there was no shortage of Paula Deen inspired desserts. Oh, and Coke pretty much owns Atlanta.

The purpose of this challenge is twofold:

1. Become more aware of how much sugar is put in foods we otherwise wouldn’t consider to be sugary.
2. Notice how we feel over the course of the month in response to eliminating it from our diets.


We like simple so we’ve narrowed the challenge down to this one rule:

  1. Don’t eat anything that contains sugar as an ingredient.

That’s it. You can have anything else, just nothing with sugar as an ingredient for the entirety of February.


You will have to pay very close attention to ingredient labels and make no assumptions. The only things that are safe are whole unprocessed foods prepared by you. If you go out to eat you will have to be that person that ask them how they prepare the food and if there is any sugar in it including dressings, marinades, etc. We understand that you can get bogus info but we expect that you do your due diligence in ensuring there is no added sugar in the food you’re about to eat.

There is a $100 buy-in to participate and you may ask why you couldn’t just do this on your own. You could do it on your own, but you won’t and without any skin in the game you’re much more likely to throw in the towel. Doing this with a group will give you support, accountability, and help. We’ll have a Facebook group you can join so you all can share ideas on how best to manage.

If you make it through the entire 29 days you get your money back. If you give-in, the gym will keep $50 and the other $50 will be distributed to those who make it, so you may even make money.

Lastly, this is not a weight-loss challenge but if you were to simply remove the sugar from your diet and keep everything else the same you will certainly lose weight. In the past weight-loss has been thwarted by people simply replacing those sugary items with other more calorically dense items that still fit the challenge rules, like fruit juice for instance.


February 1st – 29th
Your entry money must be received on or before the 1st. Cash only.

Other Tips

When grocery shopping be wary of:
– anything that comes in a box, bag, can or bottle
– sauces, dressing, marinades (including meats already marinated)
– package meats, deli meats, cured meats
– dried fruit, jerky, dairy products

Fake sugars are still sugar, and other than being lower calorically they yield very similar responses in your body as sugar. These include:
– aspartame
– saccharin
– sucralose
– stevia

Natural sugars are still sugar:
You could make the argument that there are micronutrients in these but most of what little there is is lost in the processing, AND it’s still sugar as far as your body is concerned. These include:
– syrup
– honey
– agave
– molasses
– turbinado

There are hundreds of different names for sugar. Here is a list of some that we’re aware of that we put together as a reference sheet. Another good general rule is that if it ends in “ose” its’ probably sugar. When in doubt Google it or ask before you eat it.

Other sugar names:
– cane sugar
– coconut sugar
– date sugar
– beet sugar
– barley malt
– brown rice syrup
– corn syrup
– high fructose corn syrup
– glucose
– dextrose
– ethyl malt
– lactose
– rice syrup
– maltodextrin
– fructose